With development of Indian economy and increasing awareness of people from urban, sub urban and even rural area regarding early childhood education is attracting business people for discussion and investment. GDP expenditure has gone up from 2.9% in 2008-09 to 3.4% in 2014-15. It is expected to get more increase in coming years.
On other hand public expenditure has also increased at education. As of now expenditure on education is second highest in Indian household. Among various sub sectors in education industry preschool education sector is luring investors across the country. Print and electronic media, child reality shows and other different child based events has prompted Indian young parents to send their child to a preschool at the average age of 2+ years. Gone is the era when people used to think that child will go to school only after 4 or 5 years. This shift in mindset has opened up a huge untapped market in early childhood education. Minimum regulatory framework and very low investment in infrastructure required is making this sector charismatic. In 2011 the revenue generated from preschools $750 mn which is expected to increase by $3.24 bn by 2017. Major contribution goes to rapid expansion of playschools in sub urban and even rural area. Surprisingly only 17% of such a huge market is covered by organized sector and rest are unorganized.
Gradually with expansion of Franchisee model of Preschools across the nation by highly organized sectors more and more entrepreneurs are investing in this sector. Structural support in marketing and academics by experts, business enhancement and teachers training are the tools being used by the companies to make this sector more organized. Altogether Franchisee model of Playschool disguise immense business opportunity in an organized way.
Author is an Educationist, Motivational Speaker and Founder Director: KIDZ aura Playschool, a proposed chain of 5500 + Playschools. He can be reached at firstname.lastname@example.org and call +91 8932804640